Tone offered fans a chance to win a trip to meet Sara Bareilles in NYC, for their Tone Backstage Pass campaign. I designed a printed shelf talker, featuring a custom die-cut and QR Code, that went on display in Walmarts across the country. Fans scanning the QR code with their smartphones, streamed a personal video from Sara directing them to click through and enter to win.
I was also responsible for programming of the html, transcoding and embedding of the mobile video. I researched and tested for usability across the majority smartphones.
I was also responsible for embedding Google Analytics and creating performance reports.