Coast Soap Website

To celebrate their 35th anniversary, Coast launched a new Throwback Bar Soap. I created a new art direction and product website. The website evokes the feeling of the west coast, which highlights the product’s key benefit — an eye opening ocean scent. Other beach vernacular, like wood and hand painted signage were incorporated. I illustrated a fun logo mark for each page.

35th Anniversary Support

I created a gallery of vintage ads and TV spots. The TV Spot links to a YouTube page, where you’ll find recent comments and interaction from real brand loyalists. The website is Mobile Browser Friendly – using only HTML, JavaScript and images – and fits on screens from large to small.