Noticed: Budweiser Curve Appeal
Introducing, the AB curve bottle form (available in Budweiser, Bud Light and Select flavors). It looks sort-of like a bowling pin and fits nicely in hand. But, that isn’t what caught my eye. Check out this sweet header card! (fig. b & c down below)
You would think the header card would boast intriguing benefits like, “Easy Grip!” or “Stirs up the flavor”. But at the Cool Valley Schnucks grocery store (the only place I have seen this product) — nothing says product benefit like a fat bottom girl in tight white pants!
Get your curve on for only $1.19 — I did!
fig. a: Budweiser Curve Appeal Bottle
fig. b: Curve Appeal Header Card
fig. c: Curve Appeal POP Stand
photo credits: stephen jackson
March 28th, 2010 at 3:12 pm
I was served this bottle at a bar in NYC this weekend and was blown away. I haven’t found any other evidence of it except your site. Great job.
Is it 16 oz?
March 31st, 2010 at 10:33 pm
Thanks for the shout out. I’m not sure on the exact size. I think that a regular glass beer bottle is 12oz. I will follow up on that when I get a chance. Since your interested, I did find out more information on the bottle. It was designed to be exclusively in bowling alleys. So the striking resemblance to a bowling pin is intentional.
April 13th, 2010 at 8:43 pm
to follow up on your question… I checked the bottle and it says 16oz or one pint.